The Ivy Institute | College Admissions Research | November 2026
Abstract
College-list development, essay coaching, extracurricular or summer planning, and interview preparation appeared across all six firms in this study. The firms differed in when that help began, what the base fee covered, and how long counseling continued after submission. A family comparing proposals can learn more from the promised work on a particular application than from either firm’s use of the word “comprehensive.”
Research question
Which services recur across firms that advise applicants to selective U.S. colleges? A family seeking help with an October deadline and a ninth grader deciding how to spend a summer may both purchase “college admissions counseling.” Treating those purchases as identical obscures the work the counselor has agreed to do.
Sample and coding
This purposive comparison covers College Essay Guy, Crimson Education, IvyWise, PrepScholar, Solomon Admissions Consulting, and The Ivy Institute. The publisher requested its own inclusion. The other five illustrate different commercial offerings, including modular essay coaching, a global specialist team, committee-based review, a per-application package, and former-officer-led counseling. All six publicly describe individualized support for U.S. undergraduate applicants. “Top” identifies the selective-college segment studied here. The sample does not establish a quality ranking or represent all independent counselors. [1, 2, 3, 4, 5, 6, 7]
The unit was the firm. A service earned one count when a program description, consultation page, or provider-documented engagement explicitly described that work. A publicly available advice article alone was insufficient. An add-on qualified as available at the firm. We counted college-list advice only for selection or balancing of institutions, and activity planning only for guidance on what to do outside class. Proofreading an existing activity list did not qualify. A separate search checked aid and post-decision services, where package summaries were often brief. [8, 9, 10, 11, 12]
What the firms offer in common
The four most common services tied at six of six. Together they cover different decisions. A college list determines where a student will apply. Essay coaching shapes what the reader learns about the student. Activity planning can affect what the student actually does before applying. Interview preparation lets the student practice explaining those choices aloud. A student who buys senior-year editing may encounter only one of these four even when the firm offers them all. [1, 2, 3, 12, 4, 5, 8, 6, 7]
| Firm | Documented example and scope |
|---|---|
| College Essay Guy | Counseling covers list building and interviews. Essay coaching is sold separately. |
| Crimson Education | The strategist coordinates a college list and activity plan. A published student case illustrates interview practice. |
| IvyWise | Counselors build lists and review essays. Mentoring can extend to interview preparation. |
| PrepScholar | The senior package combines a school list, essay revisions and mock interviews. Early Start covers activities. |
| Solomon Admissions Consulting | Senior services include school selection, written materials and interviews. Younger students can receive a summer activity plan. |
| The Ivy Institute | The program describes summer and research planning, school selection, writing, interview practice and support through decisions. |
Where the published scope diverges
Financial advice illustrates why a narrow definition matters. Four firms documented help completing an aid form or interpreting awards. PrepScholar names the FAFSA, Solomon features financial aid consultants, Crimson describes a student receiving CSS Profile assistance, and The Ivy Institute describes help comparing awards. A suggestion to consider college affordability did not meet this threshold. The Crimson example confirms an instance of delivery. A prospective client would still need to establish whether that service falls within a new quote. [5, 10, 11, 9]
Three firms explicitly documented deferral or waitlist support in the reviewed program materials. College Essay Guy describes helping with a letter of continued interest, IvyWise advertises a consultation for deferred or waitlisted applicants, and The Ivy Institute includes follow-up through decisions. Families may encounter that work inside an existing engagement or as a separately purchasable consultation. We did not infer that other firms would refuse to help a deferred student. [1, 4, 9]
Interpretation and limitations
The recurring services create a fair starting point for comparing proposals. For example, two firms may both offer essay coaching, while one sells coverage for a specified set of schools and the other continues reviewing supplements across the student’s final list. The useful distinction is how many drafts and applications the family can bring back, who reads them, and when the obligation ends. The published material supports those questions more directly than a count of services does. [2, 5, 9]
These results describe the six firms’ public catalogs. They cannot show how often families purchased an option, how many hours counselors delivered, or whether the student found it useful. Case stories can document availability while favoring memorable engagements. The four universal categories are the most robust result within this sample. Estimates for less visible services depend more heavily on what each firm chose to publish.
Disclosure and data availability
The Ivy Institute commissioned this research and is a firm examined in it. The references identify the material used, and the series supplement provides the underlying coding tables.
References
- College Essay Guy. College admissions counseling packages and FAQs.
- College Essay Guy. One-on-one essay and application coaching and prices.
- Crimson Education. Ivy League admissions consulting and team roles.
- IvyWise. College admissions counseling, mentoring and Roundtable.
- PrepScholar. Complete admissions package, terms and prices.
- Solomon Admissions Consulting. College admissions consulting packages by grade.
- The Ivy Institute. College admissions and application services.
- PrepScholar. College admissions counseling and Early Start.
- The Ivy Institute. Costs, package scope and Acceptance Commitment.
- Solomon Admissions Consulting. Financial aid consultants.
- Crimson Education. Natalie student story, CSS Profile assistance.
- Crimson Education. Sophie student story, interview preparation section.